Top 5 Social Apps Performance in Australia Q1 2025

In the first quarter of 2025, the performance of the top social apps in Australia on a unified platform reflects intriguing trends in user engagement and monetization.

TikTok - Videos, Shop & LIVE saw its weekly revenue peak at approximately $978K in early February, with a slight decline to around $856K by the end of March. Weekly downloads fluctuated, starting at 55.9K and ending at 51.2K. Active users remained relatively stable, hovering around 3.7M throughout the quarter.

Grindr - Gay Dating & Chat maintained a consistent weekly revenue, peaking at $172K in late February. Downloads were steady, averaging around 2.4K weekly, while active users showed a minor increase, rising to approximately 58.5K by the end of March.

Bigo Live - Live Streaming App experienced a notable increase in revenue, peaking at $73.7K mid-March. Downloads showed a steady upward trend, reaching 6.2K by the end of March. Active users also increased significantly, peaking at 19.1K in early March.

Facebook exhibited stable revenue, with a peak of $61.7K in late February. Weekly downloads started at 49.5K and saw a decline to 38.7K by the end of the quarter. Active users remained strong, consistently above 18M, peaking at 18.4M in late March.

Instagram showed a peak in revenue at $70.1K mid-January, with a slight decline towards the end of the quarter. Downloads trended downwards, ending at 35.7K in March, while active users remained robust, consistently around 8.9M.

These insights are powered by Sensor Tower, offering more detailed analytics and trends for further exploration.